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That (gratuitously sensational) headline is, of course, referring to the Amazon.com giant’s recent move into publishing with the acquisition of the Marshall Cavendish Children’s Book catalogue.

Although not their first foray into the publishing world, the catalogue, of over 450 children’s books, is Amazon’s first children’s publishing list acquisition and seems to have been driven by the upcoming Kindle Fire release. With Amazon now able to offer a colour service to eBook readers it is expected that their share in the market will increase dramatically, particularly with the kids book market.

We all know how appealing any colourful, interactive, super expensive product is to kids. You’ve probably seen this video of a toddler and her new-found magazine aversion:

A magazine is an iPad that does not work…

By acquiring the Marshall Cavendish back catalogue Amazon have not only lured yet another corner of the book market into their web (geddit?), they’ve also caught the generation of kids who grow up reading their books on a Kindle or Kindle Fire.

By becoming a publishing house Amazon are able to publish their catalogue exclusively to the Kindle through their site, and in the process they will probably secure a new generation of  Amazon users who are unable to access the books they want elsewhere.

What this means for the rest of the industry is a hot topic of debate, but we can rest assured it will have knock-on effects far and wide.

Recommended Reading:

Philip Jones on FutureBook 

Laura Hazard Owen on paidContent.org

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