The image based social network Pinterest has become insanely popular incredibly fast over the past few months. So of course there has been much fevered discussion about how it can be used by the publishing industry.
Many publishers including Bloomsbury, Penguin and Harper Teen are already making the most of the site and this article from The Bookseller (which I found via @KatieFQ) highlights the importance of sites like Pintrest for marketing books.
The article points out that
“according to Shareaholic, Pinterest now drives more referral traffic than YouTube, Reddit, Google+ and LinkedIn”
making it an indispensible tool for promotion. Surely, only a fool would not rush into this network of selling gold…
Or should they? The internet has recently been ablaze with the news that Pinterest has some seemingly sneaky clauses in their terms and conditions…
What we have to remember is that many, many sites have privacy clauses we don’t expect when we sign up to them. Because Pinterest has worded theirs in a relatively simple way, people have noticed that they state:
“By making available any Member Content through the Site, Application or Services, you hereby grant to Cold Brew Labs a worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free license, with the right to sublicense, to use, copy, adapt, modify, distribute, license, sell, transfer, publicly display, publicly perform, transmit, stream, broadcast, access, view, and otherwise exploit such Member Content only on, through or by means of the Site, Application or Services.”
The use of the terms ‘sell’ ‘royalty-free’ and ‘exploit’ in reference to member owned/created content has certainly got people in a tizzy. There have, of course, been a lot of people accusing Pinterest of taking the (picture of the) biscuit.
The most important thing to consider is that this clause is not so different from those hidden in the terms of service for most other sites. Yes, that’s including the terms of service for Facebook and Twitter. People are often shocked when they’re made aware of the rights companies hold to our content on the internet. But this doesn’t necassarily mean all social media platforms are out of the question for marketing. It certainly doesn’t mean anyone should be afraid of Pinterest.
This video, from Tech Tonic, gives a great overview of the issue, specifically relating to Pinterest:
Within reason, that there is little legal or financial reason not to advertise and promote your products on Pinterest. Especially if you are already doing those things on other social media sites. But be sure to read the terms of service, or at least google for someone who has.